Woodcut
Woodcut is a design concept I developed. The task was to create a cosmetic product, including packaging, logo, and demographic research. I chose a blue-collar, lumberjack-inspired aesthetic, targeting people who rely on their hands for work. The line focused on hand repair and upkeep, inspired in part by my father, who built log homes and often dealt with splinters and calluses. The wooden box shown here was designed and built with his help to create a luxury packaging concept.
Programs/mediums used: Photoshop, Illustrator, My Own Hands.
The images highlight the Woodcut product line’s rugged, lumberjack-inspired design. Featuring earthy tones, bold typography, and a handcrafted wooden box, the packaging reflects the brand’s blue-collar focus. Key products like “Mt. Hands” balm and “Dust Off” soap are showcased with clean, functional branding. The photos capture the thoughtful design and craftsmanship that bring it all to life.
Designing and assembling the cans was a hands-on process. I started with sketching the illustrations, refining them to fit the lumberjack/log theme. After printing and cutting the labels, I carefully applied them to the tins, making sure everything aligned. The goal was to create packaging that looked great while staying true to the concept of the Woodcut brand.
Woodcut In Hindsight.
This project was created some time ago, and since then, I’ve had the opportunity to refine my design skills. While many of the original materials are no longer available, I felt it was a great moment to revisit the concept. I updated the typography, but kept the original log and axe elements intact, giving the design a refreshed, more polished look.